M E E T T H E T E A M
The Authors Behind In Plain English
Each book in the series is written by a practitioner with decades of real-world experience — not an academic summarizing from a distance.
Chris is the principal author and editor of the “In Plain English” book series. As a technology entrepreneur, healthcare innovator, and financial advisor, he has spent his career dismantling complexity. Chris specializes in turning dense technical, clinical, and financial concepts into clear, practical frameworks. This passion for making the complex accessible drives both his writing and his philanthropic work at the Impact25 Foundation, where he uses simple, actionable principles to create lasting social change.
14+ Years Experience
Chris Chowquan
Daniel Ortiz
15+ Years Experience
Daniel is a leading authority on retirement income planning, personal finance, and wealth management. With over 15 years of industry experience, his work translates complex financial strategies — such as maximizing social security, optimizing 401(k) and IRA distributions, and mitigating market risk — into actionable, easy-to-understand guidance.
Daniel is dedicated to helping pre-retirees build tax-efficient strategies so they can transition into retirement with confidence.
Michelle Green
12+ Years Experience
Michelle is a marketing technology executive with over 12 years of experience driving digital transformation at the intersection of brand strategy and data analytics. Known for bridging the gap between creative marketing and complex technical architecture, Michelle specializes in designing martech stacks that scale revenue and optimize user experiences.
When she isn't auditing data pipelines or designing agile go-to-market strategies, she shares her insights as a keynote speaker at major industry conferences and serves as a mentor to women in STEM.
17+ Years Experience
Michael Allen
Michael is a seasoned financial planner, author, and estate specialist dedicated to helping individuals secure their financial futures. With over 17 years of experience in wealth management, retirement strategy, and estate planning, Michael translates complex financial concepts into actionable, everyday advice. He is the author of several guides on retirement readiness, smart investing, and navigating wills and trusts. When not writing or consulting, Michael hosts financial literacy workshops to empower communities to build lasting generational wealth.
Richard Lee
22+ Years Experience
Richard is a dual-disciplined estate planning expert and author with over 22 years of experience bridging the worlds of law and accounting. Known for demystifying complex financial and legal frameworks, Richard has dedicated his career to helping individuals secure their legacies through precise wills, strategic trusts, and tax-efficient wealth preservation. He translates decades of hands-on professional insights into a practical, empowering guide, giving readers the essential tools and peace of mind needed to protect their families and protect their wealth.